>"AI" apparently now stands for "Apple Intelligence"
This subhead is cooked up by the writer, Brandon Hill, apparently as clickbait.
Apple did not associate the term "Apple Intelligence" with AI in its presentation.
My general take of the presentation, which basically boils down to a more capable Siri with latitude to take certain limited in-app actions:
Adding conversational interface (or in this case, augmenting an existing one with ChatGPT) should be a no-brainer, given the positivity accorded to the ChatGPT 4o demo. 4o wasn't better than 4, but the human-like interaction is basically the holy grail for computer interface in most every sci-fi flick.
What Apple did with Siri+ChatGPT is just common sense. As an MS stockholder, it's hard to imagine how Microsoft yet again flubbed its way to the new paradigm, with a controversial feature (Recall) that nobody asked for.
MS' Recall is akin to the recent Apple misstep with its "Crushed" ad for iPad Pro. The public is already getting bad vibes from AI in general, and yet here is a product that guarantees to turn every security & privacy advocates into ravening madmen.
Nadella has done a lot of good for MS stock price. Recall won't be one of his highlights.
BTW, Recall is effectively dead. Changing the feature from opt-out to opt-in effectively means that adoption rate will drop from an expected 70-80%+ down to the teens or single-digits.
I expect MS will scramble to intro a voice assistant next year to (once again) catch up to Apple. The irony is that, in being an OpenAI patron and having priority access to ChatGPT, MS squandered a year's lead in LLM development, and is now relegated to the follower role.