News Apple skips Nvidia's GPUs for its AI models, uses thousands of Google TPUs instead

[Admin]

Apple has revealed that it didn’t use Nvidia’s hardware accelerators to develop its recently revealed Apple Intelligence features. According to an official Apple research paper (PDF), it instead relied on Google TPUs to crunch the training data behind the Apple Intelligence Foundation Language Models.

Apple skips Nvidia's GPUs for its AI models, uses thousands of Google TPUs instead : Read more

 

[Heat_Fan89]

This is NO surprise as Apple is still stinging from their last encounter with Nvidia which went bad and cost Apple a lot of money many years ago with failed GPU's that Nvidia did not take responsibility for. Both sides went blaming the other. Apple is not the only company burned by Nvidia.

 

[EMI_Black_Ace]

Well, given that all Apple wants out of the hardware is AI compute, Google TPUs deliver that on a more cost efficient basis without any of the other "stuff" Nvidia offers.

 

[Kamen Rider Blade]

Apple has a "Don't do Business" with nVIDIA & it's hardware after they were burned by nVIDIA.

 

[husker]

Perhaps Apple is willing to disclose its methods in order to show others that there is an AI road that does not lead to Nvidia.

 

[ezst036]

How serious can Apple be about gaming if they refuse to bury the hatchet with Nvidia?

 

[Makaveli]

This is NO surprise as Apple is still stinging from their last encounter with Nvidia which went bad and cost Apple a lot of money many years ago with failed GPU's that Nvidia did not take responsibility for. Both sides went blaming the other. Apple is not the only company burned by Nvidia.

add microsoft to that list with the original xbox.

There is a reason all the consoles are using AMD IP.

How serious can Apple be about gaming if they refuse to bury the hatchet with Nvidia?

Apple is a trillion dollar company if they cared about gaming they would have been in that market along time ago.

 

[Mattzun]

add microsoft to that list with the original xbox.

There is a reason all the consoles are using AMD IP.



Apple is a trillion dollar company if they cared about gaming they would have been in that market along time ago.

Apple has already captured a lot of gaming revenue - its just not on laptops/desktops.
55 percent of gaming revenue is on mobile devices and Apple is getting a huge cut of that from both device sales and the app store.

Back to the article
Its great that Apple was able to define specific goals for AI processing and that Google TPUs worked for them.
It allowed Apple to meet its goals and it freed up general purpose NVidia units for companies that need them.
Given that there is a huge backlog for NVidia AI processors, this seems like a win-win.

 

[Makaveli]

Apple has already captured a lot of gaming revenue - its just not on laptops/desktops.
55 percent of gaming revenue is on mobile devices and Apple is getting a huge cut of that from both device sales and the app store.

This I know but i'm PCMR I don't consider mobile gaming real gaming

You are 100% correct!

 

[renz496]

Perhaps Apple is willing to disclose its methods in order to show others that there is an AI road that does not lead to Nvidia.

Easy. All they need to do is make as much money as Apple in quarterly basis.