[citation][nom]ronch79[/nom]Apple's greatest challenge is how to keep the flame burning. Apple may be riding high nowadays but there will inevitably come a point where people are tired of the same 'old' Apple products and Apple will be seen as a tired old brand. It's up to Apple to reinvent itself just as it did when Steve came back in. I'm not trying to be pessimistic here, just saying Apple should keep on their toes and never stop innovating.[/citation]
The iPhone has been a fad for years. Fads phase away eventually and in a couple of years or so the iPhone will be no more. Apple would have to create a new fad, let's pray it does not succeed. The stock is bloated. This bubble will blow up soon and better companies who don't rely on fads, but instead, innovate and take considerable risks like Google and MS will continue to live on.