I work in video editing and much prefer the Mac platform due to its ease of use and troubleshooting. That being said, I do think Apple should have made a mid tower product with 2 drive bays, one PCIe slot in addition to the graphics slot, and 4 RAM slots for ~$1500. I am afraid that this machine will be expensive for its specs and the fact that it only has one CPU socket means the fastest PC will be at least twice the speed of the fastest Mac, which means After Effects users, 3D users etc will be better served by the PC platform unfortunately. We'll see what happens. Right now the price of the rig is the biggest question mark.