I'm more interested in the technical hurdle. FreeSync for gaming is only supported on GCN 1.1 cards and greater, which excludes older GCN 1.0 cards like 7850 and 7870 - which are usually likened to the PS4 GPU.
If indeed the stock PS4 (and XBOne?) have GCN 1.0 GPUs, are AMD/Sony/MS actually going to be able to get FreeSync working on them? Or will this be limited to the newer console refreshes? There are huge potential benefits for console gaming (and AMD) if they get can get it working on their original hardware, but that seems like a big ask to me.
Also, just as an aside, I wish AMD had incorporated the min and max refresh rate of the display into bottom of the logo and required products using the label to list them, or at least required the min/max to be clearly labelled nearby. Even something like additional Freesync "Gold" or "Platinum" labels/branding for displays with higher refresh-rate ranges. This would have provided incentives from a marketing/labelling perspective for displays to actually implement worthwhile refresh rate ranges. The 40-60hz freesync displays are pretty pointless IMHO, whereas a 30-144hz offers an entirely different experience.
At the moment any display with a next-to-pointlessly tiny refresh rate range can slap a "FreeSync" label on the product and they're good to go. It seems like half the models on Newegg don't even list the min/max hz in the specs list at all and you have to go hunting for specs elsewhere. This really hurts FreeSync as a brand IMHO, because you need to do your research if you don't want to get caught out. An uninformed shopper buying a GSync display, on the other hand (with Nvidia GPU) is more or less guaranteed a decent baseline experience and significant value-add over a non GSync display.