The only real place the current CPUS are so bad for is gaming. Sadly, this is also the majority of what is done on enthusiast PCs, so it does matter to a lot of people. When it comes to other areas, the CPUs are mostly on par with their price point, and sometimes even better. If zen can bring the gaming back up to the price point, it will do well.
When you are building for other people, all they want to see is it works well. Benchmarks skew our perception of reality. We see where it does worse in one chart from another, and from there on even in the real world we perceive a task as "slow" because it isn't as fast. All the sudden, seconds difference on a chart becomes "THEY ARE SO MUCH FASTER!". Truth is, to the avg person, it all looks the same. So building for others is fine, because they don't know any different, nor would they care.