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Vlad Rose :
2016 is a long ways away still. I'm sure the competition will have at least the same as well. Heck, Intel may even be knocking on their power/performance door by that point.
If the K1's modest sales are any indication, very few people and device manufacturers are interested in high-end mobile graphics if it means sacrificing battery life, so SoC designers are not showing any signs of suffering from having IGPs only about half as fast.
That will end though as GPU power grows and we all realize we're holding xbox360+ in our hands and the devs know there are 1.5B of them to shoot at (and growing yearly, upgraded yearly). The hardware has to be there before they'll take their shots. See GDC for the last two years and how they avoid xbox1/ps4 until 10mil+ are in the wild (nintendo has the same issue, they HAVE to make their own games, because nobody else is at under 10mil). This is why they already shifted heavily to mobile. By the time a game ships that you start now, everyone will have 14/10nm in their pocket with at worst (probably) K1 (kepler) or maybe even maxwell level gpu power, assuming a 1-1.5yr game making process. Even a year from now maybe sony has 25mil and xbox1 has 20mil. I'd still be developing for the 1.5B aiming at that same xmas audience this year (and all the upgrades they get from xmas phones, tablets etc). The same can be said of 64bit REAL apps. Next year when power is amped and we're mostly sporting 4GB+ mem in the phone, larger storage, a polished 64bit OS etc, you can start making PC like apps on ARM to be used when plugging in at home to a monitor/key/mouse as a PC replacement for poor people, kids etc. ARM (and it's allies) are coming for the PC, it's just a matter of time and when they put out a 75-100w soc model with a PC like fan/heatsink and all other components that go with that.
Wintel is rightfully worried
Thus Intel is losing 4B on mobile trying to stop it, and MS is seen giving away mobile OS's (or really cheap lics vs. old ~80 price of them), offering free win10's to some people etc. They have no choice, but I think they are way to late and let ARM etc get far to entrenched to stop it all. It's just a matter of how much does each side own in 5-10yrs? It will now be ARM (armada so to speak) vs. Wintel, not Intel vs. AMD. Thank god, because AMD isn't keeping Intel prices down, ARM is along with all the free OS options over there. Hopefully a new gpu competitor will emerge from mobile side too & again to replace what seems to be an AMD behind in gpu for good probably now.
I just hope they aren't going to all be sued and lose before that game gets going. I'm not sure any of them can get out of NV IP and legally make a gpu, and hopefully AMD IP would win something too if that is the case. That may be the saving grace of AMD if NV wins and a few are then sued by AMD too. That is, assuming they have some great gpu IP too after all these years that is probably being stolen if so. Nv has 7000+ gpu patents, but not sure about AMD's gpu side. They just can't afford to start the suit until they see how NV's turns out. I hope AMD lives until it's over. It would be best if NV had to go to trial instead of companies settling with them (which provides no case for AMD to work from). AMD would then have a bundle of info to point to from NV's trial and save them a ton of lawyer work/cost. But who knows how this works out for now. We'll know more this summer I guess.