News Asetek debuts revolutionary AI-optimized ECAM cold plate — constructed using high-resolution 3D metal printing in collaboration with Fabric8Labs

I feel like I've been transported back to the late 90s, only this time instead of everything being named "NextGen", it's "AI-"
At least in this case they actually seem to be claiming to have used AI. The pdf doesn't explain but the asetek website at least claims to use AI:
  • Now let’s be clear: obviously the cold plate itself is not “artificially intelligent.” However, we did leverage AI to optimize our new cold plate. This means we have employed a sophisticated AI simulation tool to create the cold plate architecture.​
  • This results in lower temperatures and, consequently, better performance for your PC. The initial AI optimized cold plate design can deliver 2.3C/100W improvement over current Gen8 AIOs.​