News ASML sets new EUV chipmaking density record, proposes Hyper-NA tools and radical EUV speed boosts

[Admin]

At imec’s ITF World 2024, ASML announced it set a new chipmaking density record with its first High-NA machine and proposed a Hyper-NA chipmaking tool and potential roadmaps. ASML also plans to radically boost the speed of future ASML tools.

ASML sets new EUV chipmaking density record, proposes Hyper-NA tools and radical EUV speed boosts : Read more

 

[bit_user]

ASML announced at imec’s ITF World 2024 conference ...

@PaulAlcorn , I've recently noticed this in another article, on here (possibly written by Anton? I forget), that Imec is being written in all lower case letters. I wondered why, given that it's a proper noun. When I visit their web site, I see they capitalize it, in their own articles.

https://www.imec-int.com/en
​

Is it that you're trying to avoid confusion between I vs L? If that's the concern, maybe write it in a serif font, so it shows up like Imec.

 

[bit_user]

BTW, it's good to see ASML working on the issue of chip fabrication costs. It seems to me that further reducing the cost per transistor is almost a bigger challenge than actually increasing density!

 

[Deleted member 2731765]

@PaulAlcorn , I've recently noticed this in another article, on here (possibly written by Anton? I forget), that Imec is being written in all lower case letters. I wondered why, given that it's a proper noun. When I visit their web site, I see they capitalize it, in their own articles.

​

https://www.imec-int.com/en​

​

Is it that you're trying to avoid confusion between I vs L? If that's the concern, maybe write it in a serif font, so it shows up like Imec.

Both contexts are sometimes used, btw. I have seen the company and few other websites spell it as 'imec" in the middle of sentences, "Imec" at the start of a sentence, and "IMEC" only in headlines.

This is more in line with the company's marketing strategy to match and "blend" with the brand's logo, which is in lowercase as well.

So basically, "imec" is the most commonly used name, as per my observation. One company rep echoed on this issue at a conference that they prefer using "imec" in akin to match the brand's logo, but there is no hard and fast rule to this.

But, there have been some conflicting thoughts on this discussion before as well on the internet.

Some argue since this is an acronym, it should be IMEC, and it kind of makes sense. And a lowercase capitalization might look awkward, but as per Wikipedia styling standard (MoS) there shouldn't be much of an issue

But I have noticed several websites/secondary sources out there which refer to the company as both by either "Imec" or "imec". But mostly 'imec" in the middle of sentences, "Imec" at the start of a sentence.

Other websites on the other hand only prefer using 'imec" instead in lower case.

https://nnieuws.be/artikel/imec-vla...et-voertuigen-die-telebediend-autonoom-rijden

Edit:

Btw, let Paul answer though. I was just giving my insight.

 

[bit_user]

This is more in line with the company's marketing strategy to match and "blend" with the brand's logo, which is in lowercase as well.

Articles should prioritize clarity and not worry about how a brand chooses to stylize its logo. If it's an acronym or initialism, as you say, then I'd write it IMEC. For a reader unfamiliar with the organization, using all-lowercase seems like it'd be very confusing.

 

[Deleted member 2731765]

Yeah, I agree with you. IMEC would be better if used in any article or reference. IDK, but this company's name has lacked "uniformity" when it comes to standardization.

 

[PaulAlcorn]

@PaulAlcorn , I've recently noticed this in another article, on here (possibly written by Anton? I forget), that Imec is being written in all lower case letters. I wondered why, given that it's a proper noun. When I visit their web site, I see they capitalize it, in their own articles.

​

https://www.imec-int.com/en​

​

Is it that you're trying to avoid confusion between I vs L? If that's the concern, maybe write it in a serif font, so it shows up like Imec.

Imec when it's the first word in a sentence, imec when it is not. You can see this if you head to the organization's PR page or if you receive any communication from them; this is the way they communicate to the world, so that is what we use. Much like SK hynix, for example.

 

[bit_user]

Imec when it's the first word in a sentence, imec when it is not. You can see this if you head to the organization's PR page or if you receive any communication from them; this is the way they communicate to the world, so that is what we use. Much like SK hynix, for example.

Their practice sounds to me like the work of an overzealous marketing person, there. I see a distinction between logo and language, but apparently they don't.

I think your position is defensible, even if it's not what I'd do. Thanks for replying.
: )

 

[Deleted member 2731765]

That's odd if they really took a page from SK HYNIX's book to set an example.

IMEC if used as an acronym, would sound more acceptable, and less confusing in a broader context.