News ASRock's new AMD entry-level gaming GPUs look enticing — custom Radeon RX 7600 XT GPUs with boost clock speeds up to 2,810 MHz

[Admin]

ASRock revealed the Radeon RX 7600 XT Steel Legend and Radeon RX 7600 XT Challenger graphics cards.

ASRock's new AMD entry-level gaming GPUs look enticing — custom Radeon RX 7600 XT GPUs with boost clock speeds up to 2,810 MHz : Read more

 

[Sleepy_Hollowed]

Ok now we’re talking.

Budget cards for replacing old budget cards.

 

[digitalgriffin]

The 7600XT is about $30 to $40 too expensive at MSRP...
And they are slapping a triple fan on a lower power card that will be dated in 2 years? Has everyone in marketing lost their ever loving mind? That's like slapping an ground effects kit on a Chevy Sonic or Ford Fiesta.

Get the 6700XT or 6700 with 2 fans.

 

[UnforcedERROR]

The 7600XT is about $30 to $40 too expensive at MSRP...
And they are slapping a triple fan on a lower power card that will be dated in 2 years? Has everyone in marketing lost their ever loving mind? That's like slapping an ground effects kit on a Chevy Sonic or Ford Fiesta.

Get the 6700XT or 6700 with 2 fans.

All of ASRock's cards, excluding their Challenger series, are 3 fans. They use almost identical shrouds across the range, extending into 6000 and 5000-series parts. The Challenger series are the same, they use the same shrouds for both AMD and Intel cards.

You misunderstand this as marketing, but it's actually saving them money by maintaining the same general design across multiple iterations.

 

[digitalgriffin]

All of ASRock's cards, excluding their Challenger series, are 3 fans. They use almost identical shrouds across the range, extending into 6000 and 5000-series parts. The Challenger series are the same, they use the same shrouds for both AMD and Intel cards.

You misunderstand this as marketing, but it's actually saving them money by maintaining the same general design across multiple iterations.

Doesn't mean it's smart to do so. 3 fans are useless on a low powered card like this. All it does is crank up the price on a over priced slow poke card.

 

[jlake3]

Doesn't mean it's smart to do so. 3 fans are useless on a low powered card like this. All it does is crank up the price on a over priced slow poke card.

GPU buyers seem to see that kind of stuff as a premium even if it's unnecessary, and like UnforcedERROR said, they're reusing the shroud across multiple models and even multiple chip brands. Slapping their existing 3-fan cooling solution on a 7600XT likely has rock bottom development costs, and if you're not willing to pay a couple bucks for the extra aluminum and a fan, they have the Challenger.

 

[digitalgriffin]

GPU buyers seem to see that kind of stuff as a premium even if it's unnecessary, and like UnforcedERROR said, they're reusing the shroud across multiple models and even multiple chip brands. Slapping their existing 3-fan cooling solution on a 7600XT likely has rock bottom development costs, and if you're not willing to pay a couple bucks for the extra aluminum and a fan, they have the Challenger.

And you both are avoiding the point: That 3 fan setup is USELESS on an already overpriced card that is due to be replaced by October.

Now you are looking at $350 for a card that is useless for modern games in 2 years. Even useless now. Way too low powered even at 1080p for games like alan wake 2 without upscaling (which looks horrid at this rez)

This is cheaper and considerably faster.

PowerColor Fighter AMD Radeon RX 6700 XT Gaming Graphics Card with 12GB GDDR6 Memory, Powered by AMD RDNA 2, HDMI 2.1 (AXRX 6700XT 12GBD6-3DH) https://www.newegg.com/powercolor-r...m_mmc=snc-social-_-sr-_-14-131-783-_-01202024

 

[UnforcedERROR]

And you both are avoiding the point: That 3 fan setup is USELESS on an already overpriced card that is due to be replaced by October.

Now you are looking at $350 for a card that is useless for modern games in 2 years. Even useless now. Way too low powered even at 1080p for games like alan wake 2 without upscaling (which looks horrid at this rez)

This is cheaper and considerably faster.

PowerColor Fighter AMD Radeon RX 6700 XT Gaming Graphics Card with 12GB GDDR6 Memory, Powered by AMD RDNA 2, HDMI 2.1 (AXRX 6700XT 12GBD6-3DH) https://www.newegg.com/powercolor-r...m_mmc=snc-social-_-sr-_-14-131-783-_-01202024

No one's avoiding the point. Your point is clearly "this is too expensive and there's no benefit."

First of all, marketing is about moving units, so doing something perceived as beneficial is actually good marketing, even if those benefits are superficial, negligible, or non-existent. Second, as I stated, from a cost of production standpoint this is a good move by ASRock to maintain similar components across their stack. The 3 fans start at the 6650 and run up to the 7800xt (for steel legend parts). Third, whether it's overpriced or not is irrelevant to the issue I'm taking with what you said, as no one's debating the cost proposition of the part.

You may take issue with how practical the design is to the card at hand, or how soon the card may be replaced, or how underpowered it is, or how overpriced it is, but this boils down to personal opinion.

You can't ask why someone in marketing "lost their minds" without looking at the picture as a whole. If you went to the head of ASRock and told them, "this card is terrible, you don't need 3 fans, let's create a different assembly for it that better reflects its power" they'd look at you and ask, "is it going to cost us more money to develop a second fan solution rather than reusing the current one?"

You'd then say yes. They'd then say you're crazy. Now who's crazy?

 

[digitalgriffin]

No one's avoiding the point. Your point is clearly "this is too expensive and there's no benefit."

First of all, marketing is about moving units, so doing something perceived as beneficial is actually good marketing, even if those benefits are superficial, negligible, or non-existent. Second, as I stated, from a cost of production standpoint this is a good move by ASRock to maintain similar components across their stack. The 3 fans start at the 6650 and run up to the 7800xt (for steel legend parts). Third, whether it's overpriced or not is irrelevant to the issue I'm taking with what you said, as no one's debating the cost proposition of the part.

You may take issue with how practical the design is to the card at hand, or how soon the card may be replaced, or how underpowered it is, or how overpriced it is, but this boils down to personal opinion.

You can't ask why someone in marketing "lost their minds" without looking at the picture as a whole. If you went to the head of ASRock and told them, "this card is terrible, you don't need 3 fans, let's create a different assembly for it that better reflects its power" they'd look at you and ask, "is it going to cost us more money to develop a second fan solution rather than reusing the current one?"

You'd then say yes. They'd then say you're crazy. Now who's crazy?

Why release it at all? Why not make them all challengers?

Two words: margins and greed. If card mfg are not making enough profit near MSRP then it's up to them to go back to AMD and tell them to pound sand ala like xfx did. But if they were smart they would form a united front with other board partners and say no. Then AMD wouldn't have a choice.

It looks poorly upon a company who tries to treat the consumer as uninformed idiots in the name of profits.

 

[UnforcedERROR]

Why release it at all? Why not make them all challengers?

Two words: margins and greed. If card mfg are not making enough profit near MSRP then it's up to them to go back to AMD and tell them to pound sand ala like xfx did. But if they were smart they would form a united front with other board partners and say no. Then AMD wouldn't have a choice.

It looks poorly upon a company who tries to treat the consumer as uninformed idiots in the name of profits.

Look, I don't disagree with you about card costs being too high, or that unchecked capitalism can be problematic, but a company will do what they can to succeed in whatever market they exist. You can hope for pragmatic morals, but you shouldn't expect it.

The pricing between the two variants is about $20 ($269 vs $289). I also would assume it's about fitting into a niche of white vs black styling. ASRock doesn't strike me as a company that sells boatloads of cards, so I'm sure they're working within some tight constraints for profit margin. I'm speculating, of course, but they offer no Nvidia options, for instance.

That said, you're being dismissive of customers in the same way you're implying the company is. If someone is well-informed they would opt for the Challenger version for $20 less. But, also, if they were well-informed my guess is someone wouldn't be looking at this card anyway.