Samsung can easily come up with it's own niche that serves as a Monitor Refresh Regulator or frame buffer just like the G-Sync Tech. The G-Sync Chip is a leftover Tegra4 chip with three Hynix memory modules... G-Sync, all it really does is regulates the refresh rate, and possibly stores a frame or two from the Primary Card. Problem is it could lag out itself if it stores frames. If something like a middle man is telling the Monitor the refresh rates from the graphic card, for fames A, B, C, D, E, etc... are coming somewhere between 12.6 ms to 16.68 ms, for each window-time of display, it could easily send frames to each window at the correct frame times, for each individual frame. NVidia isn't being bright. If it's only going to focus on NVidia users, it will only focus on the money-pie that supports it's base, and it may not even be 100% of the base. If Samsung made a similar gimmick, sold to both bases, that would increase profit revenue returns. Samsung would make more money than NVidia because 1, it could sell to NVidia consumers that don't equal to 100% + the AMD base... NVidia will stop making it proprietary when other Monitor Manufacturers start doing it. Samsung, Panasonic, Sony, Hansen, the Japanese monitor companies, Dell, LG. These companies isn't apart of the Asus-NVidia-G Sync clique... Samsung could easily use it's own processors, from it's own forge, to dominate this little, new nich in the monitor market.