$500 CPU, $25 case and PSU combo. : D
I can only imagine that they didn't intend for the side panel to be removed at a trade show when assembling that. Wraith Max looks so sad surrounded by all those bare wires and unpainted metal surfaces. I know profit margins can be tight with these pre-built systems, but a few dollars worth of paint and cable sleeving would have gone a long way toward giving the interior a more premium feel.
Also, the system looks like it's falling off the table in the first shot. Perhaps it was closed until someone tried to sneak a peek inside, but then ran off in fear carrying the side panel with them when that mass of wires spilled out.
Or maybe Intel/Nvidia paid someone off to make the system look as bad as possible. : P