PC is pretty much dead as gaming platform for future titles, for now, us enthusiast may even spend £650 for a xx80 with only 10gb vram, despite being very much "old gen" and with a big price increase over 1080 (20xx was a daylight robbery so unless one has no clue what analytical analysis is should refrain from comment on this, go watch Kardashian Tech Tips), if we look at xx70 there is literally no reason, is truly a scam at MSRP for what it is.
Looking at PC Gaming trends, it flourished with 7xx 9xx and 10xx before that if we look at 2003/2004 was nearly gone due of how bad the hardware fragmentation was, now we are there again despite the amazing revival thanks to decently priced hardware we had.
New consoles can do the fancy reflective puddles too, as much as with current level of hardware they aren't exactly ground breaking anyway, perhaps in a few years they will, so the asking premium for 30xx isn't even worth it as if we will get Raytraced games is because they will be released with this tech on consoles, proof we did not get any if not a small bunch with 20xx - also high price > low adoption > little support - again as much as it was with PC Gaming in early 2000s with very few ports. Let alone a glorified super sampling which is even proprietary, they are giving you the illness and sell you the (bad) medicine for it....They give you less vram so texture have no space to go, HOWEVER if you use our super DLSS you can play lower resolution so the little vram we gave you for more money will be okay-ish.
Thankfully cards like RX580 or 1080 are still very capable even at 1440p (except for people buying into the 8989890890908htz marketing who only play rubbish online game 24h for which an upgrade is anyway not needed) however I can see masses going to console for triple A games, I do not see an average family saying yes to a £500mid range GPU when this GPU has even so little ram not to last a few years, clearly on purpose as Nvidia knows how to troll its customers. Even having the money the price increase YOY is totally unjustified even if these were a different product than GPU, commercially you do this when you know your average customer can be trolled, see Apple, however a PC platform for gaming matching Apple = niche, and niche in gaming = no support.
Asus is similar, is a brand that knows some of its customer have zero common sense, in the big scheme they are just hurting themselves, not that they do much outside PC Gaming, consoles are closed system and offer, this time around, an amazing value compared to even a mid range PC, cannot see so many people (big scheme not 300k people) upgrade to 30xx - MSRP is horrible plus inflated prices is really a PC GAMING BUBBLE which is about to explode.