Was wondering if the response time was measured in all functions. Since I bet that the panel is high end and capable of less than 5ms, and mini leds are virtually instantaneous, it must be pre processing that is adding to the less than optimal time. What if all additional processing was turned off and you just had the mini'leds and panal displaying the picture? Would we now have a HDR capable monitor with a 2-3 ms response time? If not, I bet that asus could create a premium gaming type monitor by just adding a switch to turn off all designing specific features. A "these games cant use these features" so turn them off button. What would response look like then.