Hello Thomas,
Regd. 'Asus left out the intended Wi-Fi module to justify the Maximus IX Hero’s sub-premium pricing.'
I've bought over a dozen ROG boards ever since the brand was launched. I also recommended this board to most contacts and friends who are interested in Gaming (relaxation, not 'Gamers') too. To many of them (if not me), this board is not "sub-premium" because they would never care for any other high-end ROG boards like Formula. Making sense?
Point is, I'm somewhat disappointed with Asus' pricing of this board, i.e stuck with, say $230. I thought given the hardware evolution, it shouldn't cost more than $180 or so. $230 sounds OK with Wi-Fi module.
Also, I do not know what is the status on Hero Alpha board? Perhaps dropped in favor of Maximus IX Code or re-branded it? I think that might cost $300 or so with Wi-Fi and other goodies.
The biggest disappointment: they dropped RANGER board.
I reckon it is a stupid and arrogant move by Asus because RANGER is the best single GPU board for its price, features and performance. No wonder why I bought four boards, and made many pals and relatives to buy it too!.
Anyway, Asus made a similar aggressive move with Zenfone 3 series after Zenfone 2 phones met with quite a success. But it fell flat on their faces! This is what happens when a big company takes its customers for granted and milks them heavily under the disguise of brand power.
It works for certain period of time, hence I'm not buy this board unless I see drop in prices or Code becomes less premium. It's not worth to invest in heavily depreciating computer components such as CPUs, Boards, GPUs and more.
But which 'competitive' board to buy with Wi-Fi? I did not do a single Kaby Lake personal build until now. Perhaps I might give it a pass or wait for some more time (Ryzen + Vega performance results).