Celestialode1 :
Always an ASUS user yet not a fanboy however MSI seems to have the upper hand unless you're an overclocker
It's a solid board but I think it needs to be clear that we're enabling all the CPU's specified "green" features and disabling turbo "enhancements" (fixed turbo ratio) to make sure everyone has an equal opportunity in all the tests.That annoys some manufacturers who are always looking for a way to game the system, but putting all settings on par is a particular benefit to overclockers because they can see that at the same frequency, the same CPU will provide extremely similar performance across most boards.
Similarly, since everyone has a slightly different definition of what 1.35V is supposed to be, we actually set the DIMM to 1.35V measured at the slot. Everyone understands that a voltmeter reading changes slowly so it's actually an average over a short duration of time, but doing this for all boards gives everyone the same opportunity in overclocking. This annoys MOST motherboard manufacturers because this memory, which is supposed to be capable of DDR4-4000 or more, usually requires more than 1.35V to get there.
Finally, our CPU reaches a certain temperature at a certain overclock with this cooler. More voltage makes it run hotter, less voltage allows it to run cooler, and we're thus able to verify that the core voltage we set is the one we get, without constantly poking around the rest of the board. We haven't had any problems recently with mid-grade or better boards, all push the CPU to 4.80 GHz at 1.30V. Since there haven't been any problems, nobody should be ticked-off about this stuff, yet some still are (probably carrying over hurt feelings from items 1 and 2 above).
Hurt feelings are not exclusive to Asus, but your comment reminded me of a recent conversation with my boss.