Asus Smacks Gigabyte with a Lawsuit

[Guest]

Earlier this month Tom’s Hardware reported on Gigabyte’s claim about Asus’s energy efficiently features being a blatant lie to consumers. Since then, the two giants have had a very public and on-going spat. However, Asus is now taking this battle into t

Asus Smacks Gigabyte with a Lawsuit : Read more

 

[1971Rhino]

Well this should be interesting..... I wonder if Giga(bite me)will spend the money to fight, and try to beat the law suit, or just pay for damages in a settlement with one of those disappointing "for an undisclosed amount" type of things.

I'm not a fanboy of either side. My last build is an EVGA 790i Ultra and my previous machines have been MSI or Epox, but I'm still interested in the outcome. Gigabyte and ASUS seem to be the most popular MoBo makers here at Tom's.

 

[lzhnasa]

i think Asus is just trying to distract people so that they can get more time on the EPU test and to fix that problem. Go Gigabyte!

 

[njalterio]

It's pretty irritating to see people display such brand name loyalty to a company that they owe nothing. Particularly "Izhnasa", yes I am calling you out. Why do you support Gigabyte so much? What have they done for you?

Regardless of whether Gigabyte's allegations are true or not, the way Gigabyte presented themselves while making the claims was very unprofessional. When working with computers I want to know the technical details of my parts, and not the marketing slander that seems to be spewing from Gigabyte. It's unfortunate that there is yet another lawsuit out there, but I can't help but feel Gigabyte was asking for this one.

 

[mr roboto]

I say we let it play out before making any final determinations. Of course fanboys of either side need not apply since their minds have already been made up. Go honesty! Or something like that.

 

[kiwi_chuck]

I think if it goes either way it's good for the customer. If ASUS has such problems, they will now be trying to fix them. Plus ASUS may try to undercut Gigabyte to take away sales as a slap in the face for their remarks. I was a long time ASUS customer who has switched to Gigabyte recently because I've been reading about so many problems with new ASUS motherboards. I switched because the computer users were complaining so much, not because the companys were fighting amongst themselves. ASUS was my favorite, but I don't feel I owe them anything if there products aren't the top notch parts that I used to buy from them.

 

[LkS]

Woah wait a minute.. the motherboard manufacturers have fanboys?! I mean come on get a life. I can kind of understand with ATI and Nvidia but this is like developing an emotional attachment to a washing machine brand... unless.. No! There cant be washing machine fanboys as well!

 

[z_dori]

the "site" explaining EPU is just a nice PowerPoint Presentation.
it's a shame that both leading companies behave that way & not focusing on leading the market for better solutions.


still it would be nice to see benches of the EPU & not explaining.

 

[Cham]

How can you trust a company that cannot even afford someone who can spell properly? Or afford a simple spell checker? Look at the second last slide in the xxx/epu/ slide show. What is "Output Vltage". Is this also how they program their software?

Additionally, graphs only make sense when they have values with them. A slope looks good, but what does it mean in technical terms? Look, I have a very steep slope. It is from 1000 to 999....

 

[lopopo]

Asus kudos on the Sim City 3000 like presentation. The colors and buttons took me back.

 

[pcgamer12]

Go Gigabyte! Boo Asus!

 

[enforcer22]

[citation][nom]Cham[/nom]How can you trust a company that cannot even afford someone who can spell properly? Or afford a simple spell checker? Look at the second last slide in the xxx/epu/ slide show. What is "Output Vltage". Is this also how they program their software?Additionally, graphs only make sense when they have values with them. A slope looks good, but what does it mean in technical terms? Look, I have a very steep slope. It is from 1000 to 999....[/citation]


wow talk about caring about something that doesnt matter..... BFD. a little common sense goes a long way.

Anyways i pretty much only buy asus or gigabyte so whatever but they really asked to be sued in my opinion> they will settle im pretty sure.

 

[mf_fm]

we shall see who gets owned, see whos the real noob here, time will tell.

 

[Zeroman]

ASUS, we want BENCHIES and LIVE TESTS. NOT explanations. Same with GIGABYTE, whether the claims are TRUE or NOT, can you say UNPROFESSIONALISM? Either way, lawsuits and unhappy customers are sure, whichever side they are.

 

[houstonserenity]

Maytag all the way GE sucks O wait wrong thread im looking for the washing machine FanBoy blog and Vlog section

 

[voodoolarry]

i think the whole thing is immature from gigabyte.. if they can't win it by making better products they'll try to win it by playing dirty

 

[Guest]

"i think the whole thing is immature from gigabyte.. if they can't win it by making better products they'll try to win it by playing dirty"

Ummm and ASUS isn't being dirty by lying to its customers? How is Gigabyte "playing dirty" at all? No crap they're doing this for business gain, who wouldn't call out a competitor's lie or shady practice? Hello?! This is business.

 

[alantlchan]

ASUS ... the highest standards in the industry at all stages of operation

At least

Not quality of products - recently I heard many Eee PCs failed, which seems to be QC problem

Not support - Just Google and see what you find

Not trustworthiness - try to fool/mislead again and again

Not even doing / not affordable to use spell check! (See Cham's comment above)

So is that highest standard in all stages of operation?

 

[ctbaars]

MSN today published rules for guys. One was, the author wrote:
"Be brand loyal to at least one product. It tells a lot about who you are and where you came from. Me? I like Hellman's mayonnaise and Genesee beer, which makes me the fleshy, stubbornly upstate ne'er-do-well that I will always be."

 

[icanhazcpuplz]

I agree that any form of fanboy-ism for brand A or brand B is just ridiculous; and all this meticulous obsessive nano-scale analysis of PC hardware is also downright ridiculous in the end...
That being said, I do read lots of those analysis (guilty!), and have read from independent sites, before the public spat began, that the ASUS EPU *failed* under stress, ie: running CoD4 or some other game, the game crashed/BSOD'd, while the Gigabyte using the DES ran without problems, and with less power drain than Asus' boards.
So far, Gigabyte's claims seem verified by independent parties, and Asus has done nothing conclusive to prove them wrong. Slapping them with a lawsuit while still providing no empirical proof just seems to discredit Asus even more, imho.
I have owned Asus boards in the past, but my next board, ordered and shipped, is a Gigabyte (EX38-DS4 to be precise).
(And to Asus' credit, I bought an eee PC and love it!)

 

[greenmachineiijh]

In all this chitter chatter, I think everyone is forgetting something. Irregardless if Asus is right or wrong in the EPU statements, Gigabyte has no right to make claims in such a direct way about it's competition. That becomes defamation and anti-competition. If it was indeed allowed, or at least morally acceptable in the industry (or any industry), that direct competition could test and make their own claims against their competition then I think it would be going on a lot more AND there would be substantially more lawsuites for misrepresentation and defamation.

 

[lzhnasa]

It's pretty irritating to see people display such brand name loyalty to a company that they owe nothing. Particularly "Izhnasa", yes I am calling you out. Why do you support Gigabyte so much? What have they done for you?

Regardless of whether Gigabyte's allegations are true or not, the way Gigabyte presented themselves while making the claims was very unprofessional. When working with computers I want to know the technical details of my parts, and not the marketing slander that seems to be spewing from Gigabyte. It's unfortunate that there is yet another lawsuit out there, but I can't help but feel Gigabyte was asking for this one.

Wait a minute, i'm a fan of Gigabyte? Anyways, for this particular case, i'm supporting Gigabyte. I don't know whether the result from Gigabyte is true or not, but base on Asus's response, i'm pretty sure Gigabyte is right. What Asus has done was just to avoid that problem or to fix that problem. A lawsuit is a must for Asus. They had to do something to distract people. So clam down. Be reasonable!

However, i don't care whatever marketing strategies they use for each other. Competition is competition. If you fail, they are happy.

 

[icanhazcpuplz]

greenmachineiijh wrote:

If it was indeed allowed, or at least morally acceptable in the industry (or any industry), that direct competition could test and make their own claims against their competition then I think it would be going on a lot more

Huh? Where have you been living this last life? You've never seen a commercial of truck A pulling away faster than truck B? Spray A claiming to better deodorize than Spray B? With A and B being explicitely named? Really? (do you watch *any* TV at all? go out some?)
AMD claiming better perf than Intel and vice versa? Really never heard of such things?

 

[kansur0]

Gigabyte should have called Tom's hardware or some other independant equipment tester to verify claims regarding ASUS shortfalls before making public statements. That way tests are done by an independant and non-biased source. If the findings are correct then ASUS would not have a leg to stand on. If this process was in place they would not bother to make false claims because the egg would be on the face before they even attempted to think of slinging the egg at someone else.

 

[snajper69]

I love my Whirpool washers lolllllllll everything else sucks I will make my own MOBO next time lol hahaha. Who cares give me the best deal performance vs. price and I will buy your product. Energy efficient? Who cares since when US is energy efficient don't make my lough. Wow i will save 40 a year on electricity and blow the money a way in casino or Dunkin Donuts lol hahaha. Both ASUS and GB are acting like two kids from the same playground fighting over who uses the swing first lol hahaha. No matter who wins it still won't make me reacher lol.