Question ASUS TUF RTX 4090 won’t fit properly on Z690 Hero ?


Mar 21, 2015
Hey guys ,
My ASUS TUF RTX 4090 won’t fully insert in the Z690 Hero mobo , both of them are Asus products and it’s kinda funny.

At first I thought that the 4090s stock cooler was too wide and wouldn’t fit as it hits against the motherboards cover/chipset cooler .
But I just installed the EKWB waterblock and still won’t go all the way in so the latch will engage. I even dented the motherboards cover from trying too much. I just can’t believe that this is happening with the very same company ,

This leaves me with 2 options:

1) insert the card and return the latch with my finger

2) uninstall the motherboards cover/chipset cooler so the card fully insert and leave the chip exposed.

what should I do ?

here is also a pic with the spot that the card hits against the mobo , my 2080 fits if I push it btw.