My personally, I prefer Asus mobo's. I find their bios just as easy to use as asrock, but the included software is just better. I really liked Asus fan Xpert2, probably the easiest and most user friendly fan software there is. Asrock has Xfast lan, proven to be faster than what Asus has to offer in similar price ranges, so if you are heavy into steam games, this maybe a selling point. In benchmarks, Asus mobo's entire chipset design usually comes out ahead of asrock, but it's not something an end user would ever notice. Asus also has a slightly better board layout when it comes to things like fan connectors, having them in more user friendly places. But those are my tastes and opinions. Just wish Asus would actually make boards in more...