ATI Logo Change

Just a little <A HREF="http://www.xbitlabs.com/news/video/display/20031001165854.html" target="_new">blurb</A> from XbitLabs.

Subtle, but I guess they figured people couldn't find the t or i ?

Seriously it's called changing to market to the MX/integrated user.

<A HREF="http://www.xbitlabs.com/news/video/display/20031001165854.html" target="_new">http://www.xbitlabs.com/news/video/display/20031001165854.html</A>


<A HREF="http://www.rage3d.com/" target="_new">And you can vote on the change at Rage3D</A>


- You need a licence to buy a gun, but they'll sell anyone a stamp <i>(or internet account)</i> ! <A HREF="http://www.redgreen.com" target="_new"><font color=green>RED</font color=green> <font color=red>GREEN</font color=red></A> GA to SK :evil: <P ID="edit"><FONT SIZE=-1><EM>Edited by TheGreatGrapeApe on 10/02/03 00:02 AM.</EM></FONT></P>
 

TKS

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what a bunch of fools!! Why change something right in the middle of great sales? I'd be like changing the ford logo right after they came out with the Explorer! Man, someone in the PR/marketing department needs a tack hammer to the top of the skull.

<b><i>Nvidia,</i> the way it's meant to be benchmarked.</b>
 

Willamette_sucks

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NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!

I did a case mod wih the ATI logo! I cut it into the door of my silver chieftech dragon.

Oh well, the old logo is way better. 1337 people will still be down with it.


Stop asking people "whats up" or "hows it goin", you know you don't give a sh*t. And noone cares how you're doing either.

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spud

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Ati has made a fowl step this shall not be forgotten *spud runs off to the nVidia cave*

-Jeremy

:evil: <A HREF="http://forumz.tomshardware.com/modules.php?name=Forums&file=faq&notfound=1&code=1" target="_new">Busting Sh@t Up In My Buddies Face!!!</A> :evil:
 

TKS

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Man, someone in the PR/marketing department needs a tack hammer to the top of the skull.

:tongue: :tongue: :tongue: :tongue: :tongue: :tongue: :tongue: :tongue: :tongue: :tongue: :tongue: :tongue: :tongue: :tongue:

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<b>I'm not normally a religious man, but if you're up there, save me, Superman! </b> <i>Homer Simpson</i>
 

CaptainNemo

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From a graphics design perspective, the old/current ATI logo is too bloody clever for its own good. Logos are supposed to be clear and easily legible, not something you should have to decipher.

Thank goodness they have finally seen sense.

(btw, I have two ATI cards; I have always hated the logo)

"Some mice have two buttons. Macintosh has one. So it's extremely difficult to push the wrong button." - Apple ad. circa 1984.<P ID="edit"><FONT SIZE=-1><EM>Edited by captainnemo on 10/02/03 12:14 PM.</EM></FONT></P>
 

eden

Champion
The old one was more stylish. I feel less style with the new one, since it is too <i>obvious</i>.

*woops*

--
<A HREF="http://www.lochel.com/THGC/album.html" target="_new"><font color=blue><b>This just in, over 56 no-lifers have their pics up on THGC's Photo Album! </b></font color=blue></A> :lol:
 

FallOutBoyTonto

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I liked the old one better. The new one "looks" old imo. A step backwards, more jagged stiff lines opposed to the smooth look of the old logo.

<A HREF="http://www.anandtech.com/mysystemrig.html?id=24106" target="_new">My System Rig</A>
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Ris3n_Da3mon

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OMG i LOVE your signature.....it's so true!!!......but about the subject at hand...I like the backround color of the new one, but the letters of the old one....
 
Logos are supposed to be clear and easily legible, not something you should have to decipher.
Well perhaps this is only my 6 courses in marketing and my degree in psychology speaking here, but shouldn't the most important thing about a logo be that it is easily recognizeable/remember? Isn't that why they're there?

Just a thought.

And I've owned many a different brand of card and ATI's the ONLY logo I live. As a Matrox Fan was never a fan of their Logo, and the new nV logo is too busy for my liking, and XGI looks like an nV knock-off. The 3DFX logo at least conveyed what the company did as does 3Dlabs.

MY personal favorites, TechTV, NBC, the VIPER/VENOM, TVR, Boston Bruins, IBM and Apple.


- You need a licence to buy a gun, but they'll sell anyone a stamp <i>(or internet account)</i> ! <A HREF="http://www.redgreen.com" target="_new"><font color=green>RED</font color=green> <font color=red>GREEN</font color=red></A> GA to SK :evil:
 

1080jibber

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I can understand them wanting to change the logo, but jeez, the new one is worse than the old one! You would think they would be able to afford some good artists or marketing people after the recent successes the r300 cores have brought them!

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Spitfire_x86

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The old logo was better

----------------
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eden

Champion
Anyone else felt this was bad Photoshopping?

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<A HREF="http://www.lochel.com/THGC/album.html" target="_new"><font color=blue><b>This just in, over 56 no-lifers have their pics up on THGC's Photo Album! </b></font color=blue></A> :lol:
 

eden

Champion
I'm starting to think YOU are retarded.

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<A HREF="http://www.lochel.com/THGC/album.html" target="_new"><font color=blue><b>This just in, over 56 no-lifers have their pics up on THGC's Photo Album! </b></font color=blue></A> :lol:
 

cdpage

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BAD move... so many levels

Ok the original logo was... PERFECT!

everyone KNOWs what it looked like... THAT is the most important thing...nothing else... people do not NEED to desifer it... and if they do... all the better... you know why because you BRAIN worked on it... therefore inprinting it in to your memory further.

to change it to something that looks like the CEO's daughter did in a freeking word document is just stupid...
the logo looks CHEAP now the colour is cheap now and the identity is lost.

BAD BAD move. BAD MOVE!


BTW the polls are currently at

<b>OLD</b>
1695 votes
(82.4%)

<b>new</b>
363 votes
(17.6%)

363 people need that tack hammer too

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<P ID="edit"><FONT SIZE=-1><EM>Edited by cdpage on 10/03/03 02:27 AM.</EM></FONT></P>
 

CaptainNemo

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I disagree - I hate the old logo; it's crap.

how about this instead?

<A HREF="http://scratchy.spods.co.uk/~rubenstein/ati.gif" target="_new">logo</A>

"Some mice have two buttons. Macintosh has one. So it's extremely difficult to push the wrong button." - Apple ad. circa 1984.<P ID="edit"><FONT SIZE=-1><EM>Edited by captainnemo on 10/03/03 04:17 AM.</EM></FONT></P>
 
Anyone else felt this was bad Photoshopping?
Nah, it's on TONs of boxes/pics out there on the net and not all the same pics. Oh yeah sorry I forgot...

<A HREF="http://www.ati.com/" target="_new">IT'S on their Website now!</A> So it's Official.

I don't know how long it's been there and we didn't notice it, but the PCI-EXPRESS blurb on the bottom right has been there for about a week and a half, but I don't know if the logo on that article has always looked like that.


- You need a licence to buy a gun, but they'll sell anyone a stamp <i>(or internet account)</i> ! <A HREF="http://www.redgreen.com" target="_new"><font color=green>RED</font color=green> <font color=red>GREEN</font color=red></A> GA to SK :evil:
 

eden

Champion
Damn I can't believe they did that!

Let us immortalize it everywhere!

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<A HREF="http://www.lochel.com/THGC/album.html" target="_new"><font color=blue><b>This just in, over 56 no-lifers have their pics up on THGC's Photo Album! </b></font color=blue></A> :lol:
 

ufo_warviper

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Only if Coolsquirtle were here to balk at ATi in their moment of infamy!

*Tisk tisk tisk*

My OS features preemptive multitasking, a fully interactive command line, & support for 640K of RAM!
 

ufo_warviper

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Post Deleted.

My OS features preemptive multitasking, a fully interactive command line, & support for 640K of RAM!<P ID="edit"><FONT SIZE=-1><EM>Edited by UFO_WARVIPER on 10/03/03 11:45 PM.</EM></FONT></P>