According to be quiet! it was to be released at around $46, so it sounds like there is some markup taking place. My article was based on the information provided to me prior to launch date.
RGB lighting or lack thereof, is an option and for some is the primary focus of a purchase. I am not saying I agree/disagree, but many like the 'option'. be quiet! and others choose to avoid lighting and focus on aesthetics and performance which is their mainstay.
In terms of Core and PWM cooling:
Core is CPU core average - all cores, across all measured testing time as a value of temperature over ambient (core temp reading minus ambient room temp)
PWM is pulse width modulation and is measured by the cooler's effectiveness to dissipate thermal loads from adjacent motherboard components. In our case, the voltage regulators directly above the CPU socket with a heatsink. Measurements are taken with a direct contact probe on this heatsink to show under CPU loads and with the motherboard supplying power under stress (overclocked) the fan speed of the cooler effectively (or ineffectively) moves air past these components, cooling them.