GoldKingCobra :
http://ssd.userbenchmark.com/Compare/Samsung-850-Pro-256GB-vs-Intel-730-Series-240GB/2385vs2031
Doesn't the 850 Pro beat the 730 in every category...
Raw Performance? Yes.
However if you have lingered long enough on forums and read enthusiasts that discus about these matters you get more than just benchmarks.
According to many Intel's SSD's are slightly more reliable. Not exactly sure, maybe in the custom service, temperature, lifespan, power protection, etc areas however i've heard some good things about Intel SSD's.
However i would personally stick with the 850 Pro because of the better price : performance.