All In One coolers will often be equal or even less effective than the best air coolers. The best air coolers, are better than the best AIO. Custom loops have more benefits, but equally require more upkeep and the upfront work.
I would invest in a top end air cooler if you don't want to go down the custom loop route: such as Noctua NH-D14 or 15, or a CRYORIG R1 ULTIMATE.