I am also building a new gaming rig. i have got a case, 950 watt, A heaps of fan and a rampage iv formula so far was planning on getting the i7 3930K, as this is my first build i have been asking around on the best parts for my rig and so far i know that the intel liquid cooler just does not cut it. There CPU cooler is just a stocko setup with a led. no good for over-clocks Nice sales pitch throw.