It's amazing how many still cling to IPS wins every time despite the changes in game engines that are demanding more and more quad-core/thread minimums.
If you only concentrate on that, and that the current boxed offerings from AMD are getting old (ancient in PC years), PLUS the extremely limited upgrade path, then AMD is something to avoid like the plague. However, for the average mom & pop who just surf the web, play solitaire, balance their checkbook, and/or do email... its a non-issue. For entry level gaming, its a tough choice based on your budget. AMD will still work, if you don't mind the next upgrade will require you to gut your system (RAM, MoBo, CPU) completely.
TBH, I want AMD to be able to make Intel at least concerned, if not downright nervous or scared. Maybe we'll get it when we can get real numbers from ZEN. It should be enough to at least get Intel to make some significant improvements... unless we've hit the wall with silicon as we're used to using it.