As far as i know NZXT HUE+ is the only LED controller that allows you to control individual LEDs on a LED strip via software. Other options are basic LED kit with control over LED strip as a whole and custom LED kit that needs either a bit of programming or a remote.
Further reading: http://www.pcgamer.com/the-best-rgb-led-lighting-kit/
Do note that any sort of proper eyecandy comes with a premium price, especially RGB lightning with plenty of features.
For example, keyboards. I have Corsair STRAFE RGB keyboard with Cherry MX Silent switches that costs $150. Same keyboard without RGB lightning effects and only with red backlight costs only $80. Just to get RGB, the price almost doubles,
pcpp: https://pcpartpicker.com/products/compare/dJbkcf,rHzZxr/