I have the 290x and yes, to cool it right now until I get WC or an aftermarket cooler it is loud and needs to be so on some top-end games, especially when playing a long time. I use MSI afterburner though so its real easy to switch the fan settings and OC.
Honestly, I would get the 290 if I were you. I love my 290X to death because it makes BF4 look gorgeous at 1080P. It is a bit overkill though, however, it gives me that monitor upgrade option in the future.