[citation][nom]rohitbaran[/nom]Radeon 6970 and GTX 570 are at the same price. At least on Newegg, you can get a Radeon 6970 for $319 (after rebate). So, I think that it shouldn't be considered a $350 card. Several of GTX 570 are also selling in the $350 range, but Toms mentions it as a $325 card.[/citation]
...At least on Newegg, you can get a GTX570 for $290 after rebate. But Tom's doesn't count mail in rebates. I've never really understood your logic, it's never really seemed... impartial. There are several HD6970's selling in the $380+ range yet Tom's mentions it as a $350 card.
Does this mean Tom's should've increased the list price of the HD6970 based on these few higher priced models?
Of course there's overlap in the pricing of overclocked GTX570's and stock HD6970's, that usually happens when you have two cards positioned so close to each other in performance. But overall there is a $20 - $30 price discrepancy between the GTX570 and HD6970.