when purchasing Mobos, its really what you want on them. the more you pay, you tend to get:
ability to overclock
more 6 gb/s sata ports
better sound drivers
built in wifi
more ram slots
more pci-e slots
more fan pins
thunderbolt port
just to name a few.
since the i3-3220 cannot overclock outside of slight BLCK changing, if you were budget minimal, you will only need a B75 motherboard, a Z75 or H77. You can use a Z77 mobo, but one would be essentially paying extra for overclocking.
base your motherboard decision on your needs, a common gamer choice would be answering the folloring questions:
1. Am i overclocking
2. Do i plan to crossfire/sli
3. How many sata 6gb/s ports do i need
4. do i need more fan pins(if one doesnt want to purchase fan controllers or use molex connectors)