If this is a prospective gaming build, My rule of thumb is to budget about 2x the cpu cost for the graphics card.
If you already have a pc, here is my stock approach to find your most effective cpu or gpu upgrade:
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To help clarify your CPU/GPU options, run these two tests:
a) Run YOUR games, but lower your resolution and eye candy.
If your FPS increases, it indicates that your cpu is strong enough to drive a better graphics configuration.
If your FPS stays the same, you are likely more cpu limited.
b) Limit your cpu, either by reducing the OC, or, in windows power management, limit the maximum cpu% to something like 70%.
Go to control panel/power options/change plan...