Some things are used to reinforce one's status, rollex watch, luxury car and so on.
If the brand is recognised as premium and expensive, quality is on second place.
Screen made of Sapphire and 4000 pounds price point tells general folk a lot,
where qhd ips, and quad cortex a9 are just meaningless clumps of letters.
It's the only reason apple is able to sell regular devices at premium prices.