As far as NZXT HUE+ and AER RGB prices go, it completely depends on where you live.
For example, i handed out €85.60 to get AER140 RGB & HUE+ set while the single AER140 RGB fan did cost me €34.40. Since i was missing out LED strips i contacted NZXT and received my LED connector cable. I also paid €41.20 to get HUE+ Extension Kit (2x LED strips). Luckily, in time, i was able to change my order from HUE+ Extension Kit to HUE+ kit by paying additional €15.70 and i received HUE+ kit (controller with 4x LED strips). Since i have more than one desktop PC in my household, i took 2 LED strips out of HUE+ kit and added them to my Skylake build, while the rest (HUE+ and 2x LED strips) goes to my Haswell build.
In total, i paid €176.90 for the NZXT RGB products in my Skylake build.
Since i want the same exact setup into my Haswell build as well (HUE+, 2x LED strips, 3x AER140 RGB fans) and i already have HUE+ with 2x LED strips, i only need to buy AER140 RGB 3-pack that costs me €74.80. Even if i would need to buy HUE+ kit for my Haswell build, i'd still save a lot of money since the same setup would cost me in total of €131.70. Also, i wouldn't have to contact NZXT again to get the missing LED connector cable.
AER RGB fan 3-pack can be cheaper than buying 3 fans separately,
pcpp: https://pcpartpicker.com/products/compare/w7RFf7,CDZ2FT,DJyxFT,c4M323/
Though, if you plan to do the same as i did with my Skylake build then here's the link to the NZXT customer support page for submitting a ticket to get your LED connector cable,
link:
https://www.nzxt.com/users/login#acc-submit-ticket
Note: to get LED connector cable, you must provide the invoice of AER RGB & HUE+ set.
And once you have HUE+, you'll need NZXT CAM software to control the LEDs in the fans and in the LED strip,
link: https://camwebapp.com/