well ok, maybe you dont full understand the purpose of the Thermal Paste, which is fine because i didnt either until about january this year. It provides thermal conductor between your heatsink and your cpu. so you dont slap it on top of each other and have hot air inbetween doing nothing. This stuff slides into the grit of each your HSF and your CPU. Its a very big deal to cooling, but different Thermal Paste is made of different things. ITs not just like they go get thermal paste out of the ground and slap a label on it. They have to produce in a lab/factory. And its made of different Things mainly Ceramic and Silver(artic silver 5). But its all at different Grain levels so the size of the silver/ceramic grains in there will be different for each thermal paste. Similar to the different engineering of the video cards. They have the same function just 2 different sub catagories of doing it. Its much much more important than you think. A well thin coat of Artic silver 5 can drop CPU temps 10C.
I totally understand where your coming from, but as i got more into cooling i found out the more exact science of this stuff and it was intresting. And people use sandpaper on there heat sinks to match grit of thermal paste (lapping). So good luck let me know if you have any other questions.