You can, manufacturer overclocks are always more conservative than the theoretical maximum. But, with OCed version your chances are a little bit higher to reach same target clock since those usually are already cherry picked chips. If you have very bad luck non-OC version won't be able to get up to the same working frequency as the manufacturing OCed counterpart.
Usualy though it's quite common to reach very similar results OCing normal and manufacturer OCed cards.
It's also good to check whether the OC version has better power management (ie. 8pin instead of 6 pin, better components etc. - just for example) or better cooling out of box - wich both can help you get to better final OC. There is nothing preventing you to switch cooling solution to an aftermarket one, but that can void your warranty. Not many cards warranties cover switching of cooling solutions to a 3rd party one.