From EA support on the same question:
"Please check the version of Origin installed on your PC. A version later than 3.x is required.
To rectify:
Try to run the client as administrator.
Go to www.origin.com/download
Download and install the latest version of Origin (and make sure you have your Origin account ready as well)
If that doesn't help, you can try to use the Cloud storage function from Origin or reinstall the origin client and install the latest version as mentioned in point 2.
If you running on a Windows 7 64bit system, you can try to run the Client under the Windows 7 compatibility mode. The Windows 7 compatibility mode is running as x86, and helped in a few cases to solve this issue."