News Cherry unveils next-generation keyboard switches with inductive sensing technology — claims no mechanical wear and 50% power reduction

This articles gives me more questions than answers...

Is the MX Honey a lightly tactile switch like a silent MX Brown, a heavily tactile with light spring like a silent MX Purple or a heavily tactile with heavy spring like a silent MX Clear ?

What kind of switches are the magnetic and hall-effect switches they are comparing against that are supposed to be different?
 
They took so long Ducky which usually use Cherry made their own inductive switches for their keyboards. I would be interested but not many of the fancy custom keyboard brands make actually useful models with a numpad. Plus I'm still extremely happy with my Ducky Shine 7, the volume keys I use frequently, incredibly useful.