Don't worry. I'm sure there will be a followup story on how China will use social media and cloud content to dynamically rank your "Social Credit" score in order to be eligible for certain "benefits" like education opportunities. Isn't that right comrade?
Many do know and do care. The trouble is that it was easy for them to circumvent the Great Firewall, and many other forms of surveillance, and that breeds complacency. Lately, the government has been tightening the screws... or slowly turning up the heat.. you choose the analogy.
Even then, what do you do?
I used to hope North Korea would gradually become more like China, but now the converse is happening.