Maybe I'm wrong, but I was under the impression that there is still alot of hate for Japan in China due to things that happened before WW2. If that's the case, could Sony and Nintendo have trouble breaking into the Chinese market? If so, Microsoft has a great oppurtunity here, this gen they tailed Sony and Nintendo in almost every market, but China is a potentially huge market for the Xbox, they could potentially take the lead this gen if they play their cards right. If I was them, I'd make China a major priority, get a Chinese division up and going quickly, localize tons of games, get a 1st party studio up and running to make some localized exclusives, maybe get some developers to work on porting over some popular Korean MMO's (which I understand are quite popular in China) with full keyboard support (Xbox One has support for wireless mouse and keyboard). Make sure to support all of the tv features like the HDMI-in and Xbox guide, so that the Xbox One will make a great set-top box. This could be huge for them.