News Chinese SSD brands are in the top five in terms of market share — Kingston retains its spot as the largest SSD manufacturer in the market

Are you saying if you keep the price to performance ratio reasonable, you'll eat up market share?

I don't see any mention about profit margins, but I assume they are not losing money.
 
Just did a quick alibaba/aliexpress search for these brands and these brands are definitely not bargains when imported. They're running about $100-$120 for 2TB NVME PCIE 4.0

Not that great of a discount with likely zero warranty.