Colorful’s Attempt To Re-Enter The U.S. Market

[IInuyasha74]

Chinese OEM Colorful (aka Chaintech) recently announced that it will release a new Z170 motherboard in the US. Curious about the company’s plans for re-entering the U.S. Market, we went to meet with the company to find out more.

Colorful’s Attempt To Re-Enter The U.S. Market : Read more

 

[thundervore]

On the iGame Z170 YMIR-G they might as well had put on a IO cover since they covered everything else!

 

[Lutfij]

Those PCI-E slot latches look like a rear wing of a plane. If they can offer more premium components than Biostar they can remain afloat but I'm assuming Biostar are rethinking their motherboard ventures at this point...

 

[CaedenV]

Just my 2 cents, but someone should probably tell them that they would do better in the US under the name Chaintech rather than Colorful.

 

[CaedenV]

Someone should let them know that they would do far better in the US under the name Chaintech than Colorful.

 

[Martell1977]

"Faced with scarcity, people become more willing to take a chance on products from a lesser-known brand."

If my choices were Biostar, Colorful or wait for others to get in stock....I'd wait. Building a computer is not a cheap investment and taking a chance on unknown brands is not something I'd be willing to do. Biostar isn't lesser-known and from what I do know of them, I would not use their parts.

If they survive long enough, maybe in a few years and if they have proven themselves to be of good quality, I'd consider them. As it stands now, for mobos, I only use AsRock and ASUS.

 

[bit_user]

Those PCI-E slot latches look like a rear wing of a plane.

I assume the point was to make the latch accessible from either side of the card. Usually, the back side is more accessible, but not always.

Over the last year, we have seen companies struggle to maintain adequate stocks of the latest Intel Skylake and Nvidia Pascal hardware.

Were there Skylake board shortages, or just the CPUs?

If they survive long enough, maybe in a few years and if they have proven themselves to be of good quality, I'd consider them. As it stands now, for mobos, I only use AsRock and ASUS.

I used to put stock in reputation, but the only mobo that ever died on me was made by ASUS. And I had a good PSU and a good UPS (APC SmartUPS). All the other components worked perfectly, when I replaced it with an Intel desktop board.

The recipe for success (with me) is pretty simple: they need to have the key features I want, plus good reviews. This is what got me to consider ASRock. Nobody else had all the features I wanted.

 

[Dark Lord of Tech]

The one on the left is gaudy , one on the right looks just like a Gigabyte.