These cards are built for grandma. To upgrade onboard graphics in older generation pre-built pcs that most certainly have solid sides and little to almost no airflow. It's about as basic as it gets. It neither has to be flashy nor powerful, it just has to work well in small cases where no one cares about bling. At least it had a shroud, honestly does not need one, like so many of the other limited power video cards meant for basic upgrades. Just the addition of this cheap card will help temps tremendously as the cpu is no longer pulling double duty with cpu/igpu usage.
Everything has its place, this is a cheap card designed for grandma to get better usage when watching her cooking YouTube videos. Stop with the negativity just because it's not a powerful video card built for a gaming pc. Be happy for grandma that she's brought into the modern community.
Neon paint per gpu is not, I agree. Neon paint for several million units will get expensive, for exactly no return unless you raise the price point. These cards will be in competition with everything from the GT 720 to the gtx750ti, R9 250 to the Rx 460. Given the price point, anything that will save production costs will only add to consumer savings, meaning more ppl will look to it as a solution to their needs. When you by gasoline, do you go to the Shell station at $2.09 a gallon or right across the street to the BP at $2.07. For a 12 gallon fill up you saved a quarter, yet ppl will still go for the cheaper gas.
The gtx1030 doesn't need bling, it just needs to work well for its niche and be more affordable and make more sense than it's competitors.
Because grandma is still pushing her 6 year old Dell and it works just fine for her needs other than junky video support from that weak c2d igpu. Moving up to higher bus wouldn't do anything for the card as is other than create a need for a little bit more juice, and that'd leave you with a gtx1030ti or a gtx1040. Maxwell proved that with a better balance, you didn't need as many Cuda cores etc etc as previous generations had the habit of using more and more. Pascal has just improved on that efficiency.