Neon paint per gpu is not, I agree. Neon paint for several million units will get expensive, for exactly no return unless you raise the price point. These cards will be in competition with everything from the GT 720 to the gtx750ti, R9 250 to the Rx 460. Given the price point, anything that will save production costs will only add to consumer savings, meaning more ppl will look to it as a solution to their needs. When you by gasoline, do you go to the Shell station at $2.09 a gallon or right across the street to the BP at $2.07. For a 12 gallon fill up you saved a quarter, yet ppl will still go for the cheaper gas.
The gtx1030 doesn't need bling, it just needs to work well for its niche and be more affordable and make more sense than it's competitors.