Tempting in its own right, I will give them that, but 243 is more than I would spend for it. An Acer Revo (http://www.newegg.com/product/product.aspx?Item=N82E16883103228) and even Lenovo has some nice nettops for about the same price.
This is a great idea for anyone wanting to stream HD without using a laptop but the cost of the operating system and Wifi interface makes it a bit too expensive. It's a fairly inexpensive option for a home-based server, though, for those who may have that need.
This idea has been around for awhile. Its basically a pico ITX board inside that case. Via's been making them for a few years.
The really cool part isn't the "Mini HD" crap, this is basically a real full blown PC, just miniaturized. You can install any OS you want, provided it has driver support (all MS OS 2k+ should work fine), and do anything you want with it. Connect it to a LCD with a Keyboard / Mouse combo and you got a mini-kiosk style system that can be easily hidden behind or under something.
VIA needs some more lovin'.
I'd rather a $200 VIA netbook over a $300-400 Atom based netbook.
However, for what it does, it does seem a little overpriced (especially compared to other VIA based products in the past).
The way they show it mounted to the back of a monitor on their website would make it a good web surfing station. I could just throw one on my old 4:3 lcd lying around. Plus it would probably be easier to upgrade that than a normal all in one pc. I have to agree with everyone else though, they could have made it look a lot sleeker even by just offering it in black.