I just found this forum post online. Apparently this isn't the first time cool chip has tried this.
"I wrote a magazine article about the Sandia Cooler and its inventor last year. Having seen the technology first-hand in prototype form, I can (I hope) disabuse some misconceptions about what I saw and the retail technology I hope comes to pass. First, while the prototype fan may have been attitude-sensitive (I didn't get a chance to invert it) the production cooler will not be sensitive to attitude or orientation. Using the permanent magnets in the rotor, the impeller assembly can effectively be "caged" such that it won't run off the air bearing. In a production model, there is no reason it couldn't be run sideways or upside down. Concerning noiselessness, most of the noise comes from the electric motor itself, and again, production-scale optimization should reduce this. The impeller/fan itself impinges on the air quite silently, and is much quieter per heat-watt than the equivalent conventional fan + heat-sink combination.
There should be no more liability surrounding this product than any other fan. One would literally have to stick one's finger into the annulus of the impeller to be injured, and it would likely be equivalent to sticking a finger into any other fan. If lawyers get worked up over this, putting a cage around the assembly would be trivial.
While the inventor has been pretty quiet about progress towards commercialization, in the past year a few significant developments occurred. The technology was successfully licensed to a couple of vendors. Though the original patent was granted in 2009, the Department of Energy's licensing process is onerous and slow, and licensure for this product was complicated by the fraudulent use of Sandia's intellectual property by CoolChip Technologies to win the MIT $200K Clean Energy prize. You can read about this scandal here: http://chronicle.com/article/Who-Des...200000/128810/. As you can imagine, the controversy needlessly alarmed potential partners who assumed CoolChip's use of the technology was sanctioned by the lab. This complicated licensing negotiations.
MIT has investigated itself, and cleared itself of any wrongdoing.
I believe that with licensing behind us, the only remaining delays have to do with A) optimization and B) design for manufacture. Neither process is trivial, and once a design is finalized, it will take some serious tooling to make this technology affordable. In other words, these are physical widgets, not electrons, so it's reasonable to expect a longer development time than you're used to seeing for software.
Having seen the prototype, I can tell you that it is real, and the inventor has staked his excellent reputation on some extraordinary claims about its performance, which have so far been borne out by all critical reviews that I've seen. I believe this is indeed a breakthrough in thermal management, and I am eagerly anticipating its release to the market, because I believe it will be the new standard in air cooling. Simply put, it will be cheaper, quieter, more dust-resistant, and longer-lived than any conventional cooling solution."
I really hope cool chip gets what they deserve for this low ball dirty junk.