News Cooler Master clarifies CryoFuze 5 ‘AI Thermal Paste’ announcement was a translation error

[Admin]

Cooler Master released a statement saying that the Cryofuze 5 wasn't marketed as an 'AI Thermal Paste'. Instead, it was supposed to describe the application of the colorful thermal paste — for AI CPUs and GPUs.

Cooler Master clarifies CryoFuze 5 ‘AI Thermal Paste’ announcement was a translation error : Read more

 

[rgd1101]

they must have use AI translator. should have hire someone to do the translation

 

[PEnns]

"where the original Chinese characters — AI竞彩导热膏 — were translated as ‘AI competitive thermal paste’ or ‘AI thermal paste’."

Since when are "AI" Chinese characters??

The whole thing sounds like damage control to me.

 

[RodroX]

lol, I do not know who was the brain behind this nonsense on Cooler Master, but I would not like to be him/her right now.

What you have here is clear example on how to badly mess up your "superior" brand new product launch, and for free.

 

[edzieba]

"where the original Chinese characters — AI竞彩导热膏 — were translated as ‘AI competitive thermal paste’ or ‘AI thermal paste’."

Since when are "AI" Chinese characters??

The whole thing sounds like damage control to me.

Only if you skip reading the article.

The roman characters in the source phrase were not the source of the translation issue. What was translated as "AI thermal paste" should have ended up closer to "Thermal paste for AI (hardware)" - logographic to phonetic translation is never simple.
Still a big fail for this to get from translation to publishing without anyone stopping it (either everyone involved was dense enough to think "AI thermal paste" made perfect sense, or jaded enough about marketing nonsense to just ignore the BS as the expected norm, nether being a good situation) but at least the original product tagline made sense.

 

[Alvar "Miles" Udell]

Good to know Google Translate is as hapless with AI as it was for decades without it.

 

[derekullo]

It's called AI Thermal Paste by Cooler Master. It's illegal in nine countries... It's made with bits of real AI, so you know it's good!