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Cent or two? In production you can do the entire rubber dome keyboard all together, while the switches, being mechanical and having individual activators have to be made one by one. They are also made by a different company which also wants to make money. In the consumer market, cherry mx switches are 2.50 per switch MINIMUM. For manufacturers I would expect something just under a dollar per switch. The profit margin on these is incredibly small when you compare it to a lot of other keyboards.lol the profit margin must be insane considering how cheap a standard keyboard is. Its just a little bit of plastic and a spring its not rocket science no matter how manny marketing buzz words they throw in there. Sure the little extra plastic parts might add another cent or two in production cost compared to a regular rubber dome but come on. Well a fool and his money as they say, I congratulate cooler master on their brilliant buisness strategy.