It's very big.
The height is low and the depth is about average for ITX cases with full length graphics card support, but it's incredibly wide - a 250D is 277mm wide. To put this in perspective, the Corsair 900D is 252mm wide.
This is a significant disadvantage in a market section which is focused on compact size and proportions, and if you aren't using that extra width (it's almost entirely taken up by side-radiator support) then it doesn't really make a huge amount of sense for most people.
Keep in mind, width is generally the most significant dimension when it comes to a smaller system - if you put a PC on top of or under a desk then most of the time you won't be height or (significantly) depth limited but width may cause issues. It's certainly a factor when comparing it to the immediate market rivals of the Bitfenix cases, Node 304, Elite 130, RVZ01, Hadron Air etc.