when you consider their only purpose is to make money, then it's not really hypocritical of them. they are simply doing whatever they have to in order to make the most money. the problem arises when the pursuit of profit leads to abusive and non-competitive practices. that's what the various regulatory bodies exists to keep in check.
our current issue is that these same companies get to buy the people that create the rules. thus guaranteeing that none of these agencies do their intended job. in fact, they actually do the opposite of their job by creating rules in favor of these abusive and non-competitive practices.
the last resort and main purpose of the checks and balances part of our government is the court system which gets to weigh in on whether the rules bought by the companies are in fact consistent with the way the country is supposed to function.
they have spoken yet again saying that clearly it is supposed to be a certain way that it is not. not that any of it is going to make a difference since the companies in question still own the policy makers and will still make rules that favor themselves (they literally draft the proposals and hand them to the policy makers to bring forward). so long as each POTUS gets to change leadership of all the agencies to those who will be yes men for them, nothing will ever really get done. we got some net-neutrailty rules made, then the next guy comes in and dumps em right away. the next guy will change em back and so on and so on. the people will ALWAYS lose in this type of system.