Chart your temps and see what happens while you play. Keep in mind that max cooling demand (highest RPM on the HSF) won't kick in until you're reaching near the thermal margin limits. The higher the core temp, the more temp differential there is, and the more the HSF can dissipate. The i7-4790K should be expected to run right at the edge of thermal margins on the stock cooler, that was the whole point, they pushed as far as they could go on the stock power envelope for the socket.
The chip won't kill itself. When it runs out of thermal margin it will throttle itself. Nothing wrong with that. If you want to adjust the CPU cooling policy you can do so in BIOS. Set the PWM fan control to something more sensitive or to a "performance" mode. This will kick up the fan to higher RPMs for lower reported temps.
If the stock HSF truly can't keep up, the only reason would be that the case is not adequately ventilated for the thermal load. Assuming your GTX780 is the type that exchanges air inside the case (non-squirrelcage fan), then you have approximately 300-400W worth of peak thermals inside your case that needs to be swept away at a good pace to keep the charge air for your CPU HSF at a low enough temp to function properly. If you're running all that with just 1-2 case fans you're going to have problems.
What case is this all installed in and how many of what sort of fans?