I think the modular fan idea is great. The one thing that can separate a great company from the rest is giving its customers many options, quality, and value. That being said, they would need to be sure that the modular option can still be sold at a reasonable price, and that when assembled is just as solid of build quality as a prebuilt fan. Personally, I think they can do it as Cryorig has already shown that they are capable of designing and building top end products. And concerning those colored CPU coolers, again, I say why not? It's more options and they definitely look awesome. If I were to air cool my upcoming build, I have already picked the R1 Universal, so having a color option would be great... but still on the fence until all these newer AIO's get released and reviewed.